Unicorns are not born but built through great solutions meeting real customer needs locally and globally. While superior IP plays a role, definition and execution of a successful commercial strategy is the most critical step in gaining sustainable success. This can be achieved through:
1. Creating customer demand in your ideal target market.
2. Defining and communicating real value to decision makers.
3. Implementing a sales process that consistently delivers results.
During this two and half hour workshop you will learn practical techniques used by Silicon Valley unicorns as well as global leaders such as Adobe, Palo Alto Networks and Roche. The program will include opportunities to build new skills you can use immediately to improve revenue growth. You will leave with a action plan for immediate application of the concepts to your business.