Conceiving unicorns – Have effective organisations killed innovation?

The digital revolution has no borders. We see innovative business models appear everywhere around us. Established rules are being challenged by new companies that do things differently. The taxi industry has felt the change recently. The hotel industry is being disrupted right now. Traditional media companies have been in a growing and deepening crisis for more than a decade. The Telecom industry is at the end of the road. The list goes on and there is no end in sight. 
The aftermath of the financial crisis of 2008 forced Norwegian companies to become increasingly efficient and cost effective. But what price do we pay for efficiency? Have effective organisations killed innovation?

It is our dream to see a time when Norwegian companies truly embrace innovation to grow and by doing so conceive the unicorns of the future.

Keynotes:
ERIC RIES
AUTHOR OF LEAN STARTUP

ANITA KROHN TRAASETH
CEO INNOVATION NORWAY

Side track during the whole day: Live experimentation for quick learning and validation
During the conference Iterate will have separate development teams utilizing Lean development principles to make rapid market experiments. With help from the audience we find good ideas, build simple prototypes and tests on real customers with Internet traffic from media partners. Results are reported on an ongoing basis during the day.

For more information and registration, click here.