Bootstrapping your way to success – The story behind Dogu

📢 ❗️ 20 mil NOK investment in a gamification startup from Trondheim!

Dogu AS founder Sindre Haaland became famous overnight when the media heard about Are Traasdæl’s investment. With his new venture fund, Spring Polaris Capital, the famous Norwegian entrepreneur and founder of Tapad became the first investor in Dogu. The thing is, very few know the interesting story behind Dogu and their product SalesScreen.👨🏽‍💻

The young founders were masters of bootstrapping, managing to be profitable for 7 years without any outside investments. In fact, they had to turn down investors in the past years. 👊🏽 🏋️‍ How the heck did they manage to build their company and get customers without real business experience or sales people in the team?

✔️ Join us on the 28th of November at OHOI to hear the story behind Dogu – a team of nerds with a passion for business who managed to sign some of the largest Nordic companies as customers (among them Sparebank1, Tryg, Visma) and are now preparing their attack on the US market.

What you can expect to learn:

🔸Growing a company before the investors come in
🔹Building a product around customer feedback
🔸Negotiating with investors
🔹Selling, selling, selling!
🔸Scaling to new markets
🔹B2B sales and SaaS models
🔸Using gamification for motivating teams
🔹Meet and mingle with a bunch of cool founders!

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